Advertising Drones “Black Friday Flying Collection” in Brazil
Business people spend all day long inside offices. To make sure they wouldn’t miss its Black Friday, Camisaria Colombo – a Brazilian men´s fashion network – decided to take its special offers to them. In an innovative and unexpected way of communicating to the target, Colombo dressed up drones flew over Vila Olimpia, the most important business district of Sao Paulo, transforming the façades of the buildings into a big shop window.
They used several radio controlled drones to lift mannequins in the air. Each mannequin wore a unique outfit with a sale tag on the article of clothing.
The drones then flew along the outside of large commercial buildings so that the people inside could see the advertisement. If you can’t get people to see your store display, bring the store display to the people!